It's no shock to anyone that football is popular in the US. In 2014, Fantasy Football was $11B, Football Media Rights was $7B, and sports analysis was set to reach $4.7B by 2021.
We realized more people were playing than ever before (33,000,000) and participation in managing fantasy leagues was at an all-time high. The average fantasy player was spending over eight hours consuming information a week and spending over $100 on fantasy-related activities per year.
For a more qualitative perspective, we interviewed a few dozen players about their experiences about where they were spending the most time and what was most painful.
It seemed that people were looking for a way to break out of their spreadsheets and wanted a coach to help in decisions.